The Media Company with Meaning
Archetype is a media portfolio for the modern era.
We believe the future of media isn’t just in making more content—it’s about giving people something they can use.
The Print & Digital Archetype
We know that fantastic personalization delivers utility people value, and our brands reflect that.
From military to government, lifestyle to history, archetype fosters a rich connection between brands and highly targeted audiences.
Advertisers can find a personalized connection to a specific reader through print, through digital–even through an experiential lens.
Archetype’s 360º sponsorships allow for brands to couple with a respected authoritative voice, resulting in unaided brand recall, loyalty and conversion.